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Business Beacon: Inside 30A Crab Cakes

Editor’s note: This month’s Business Beacon is a spotlight on 30A Crab Cakes, a beloved taste of Maryland right here on the Emerald Coast. President and CEO Mark Foehrkolb talks to us about his labor of love, hanging out at farmers’ markets, and what sets his crab cakes apart. Find them on Facebook or Instagram.

Do you have an interesting topic you think we should cover? Leave a comment below!

1. How did you get the idea or concept for your business?

Mark Foehrkol, president/CEO, 30A Crab Cakes.

MF: Born and raised in Maryland, which is synonymous with crab cakes, I wanted to bring [them] to the Emerald Coast.

2. Let’s discuss numbers: What year did you open? How many locations do you have? How many people do you employ?

MF: We opened in 2002, sold in 2014, and restarted under a new label for local farmers’ markets.

3. What do you sell or what service do you provide? What’s your best seller?

MF: Jumbo lump Maryland crab cakes.

4. What’s unique about what you do or offer?

MF: It stands alone on the Gulf Coast Industry as extremely high quality.

5. How would you describe your business to a potential customer?

MF: If you like crab cakes, you will be very pleased when you try 30A Crab Cakes.

6. What do you love most about your line of work?

MF: It’s a labor of love; not many people get to love what they do for work.

7. What sorts of trends are you seeing in your industry?

MF: I have grown my brand as one of the best crab cakes on the Florida Gulf Coast.

8. Tell me in just a sentence or two what you feel sets you apart from your competitors.

MF: I make all my crab cakes by hand in a Department of Agriculture-approved commercial kitchen. They are made fresh daily, never frozen or shipped in from out of state for resale like some others.

9. Who or what inspires you? This could be a family member or celebrity, a particular quote or even a book/movie/podcast. The sky’s the limit!

MF: My Dad. He was briefly in the seafood business in Baltimore, Maryland, in the early 1950s. He went on to become a U.S. postal employee. I know in his heart, he would have loved to stay self-employed in seafood.

10. What’s the best thing about being a part of the Emerald Coast, personally and/or professionally?

MF: The Emerald Coast is my home; my heart and my soul are here. I love our community and all surrounding counties. I spent six years in the United States Air Force at Eglin AFB from 1984-1990. I knew then this was my destiny.

11. Are you/your business involved in the community in any way? Volunteering or giving back? If so, how?

MF: Our farmers’ markets are a huge part of the Emerald Coast communities. It gives our locals and tourists the opportunity to enjoy gourmet foods that are made fresh and sold with love and admiration.

12. What does a typical day in your business look like? (Pretend it’s Monday (or Friday!) and take me through the highlights of your day.)

MF: On Thursdays and Fridays, I go to my commercial kitchen and hand-make homemade, authentic jumbo lump Maryland crab cakes that will be sold on Saturdays and Sundays at my farmers’ markets so my customers experience them freshly made.

13. What’s your best “insider tip?” (This could be a community tip for vacationers or homeowners or even a tip for customers related to your business.)

MF: I recommend to all my customers, locals and tourists alike, to reach out to me prior to my weekend markets to pre-order their crab cakes. Due to such popular demand, I normally sell out every market.

14. How do you recharge or relax when the day is done?

MF: On my off days, I enjoy going to the gym and playing golf at all these beautiful Emerald Coast golf courses.

15. Just the deets, please! Where are you located? Business hours? Social media profiles and/or website links we need to know about? (Please feel free to add social media handles or direct links!)

MF: My commercial kitchen is in Destin; it is not a storefront. My business hours are the weekend farmers’ markets on Saturdays and Sundays from 9 a.m. to 1 p.m. I can be found on Facebook @30A Crab Cakes LLC or Instagram @30acrabcakeman.

16. One final question: If there was just one thing you wish the public knew about your business, what would it be?

MF: I truly feel blessed that my community has supported my business for more than 20 years and continues to do so. The responses I received via social media warm my heart and keep me wanting to forge on.

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2 Responses to “Business Beacon: Inside 30A Crab Cakes”

    • Beth Hendricks
      Written on

      Hi Kat! You will need to reach out to 30A Crab Cakes on their Facebook or Instagram (which is linked) in the story. We are just the messenger but Mark will be happy to chat with you!

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