The Emerging Luxury Consumer

    The Sotheby’s International Realty® brand presents “Global Affluence: The Emerging Luxury Consumer,” a report examining the confidence, spending habits and purchasing interests of emerging luxury consumers from around the world, defined as those with $250,000 to $1 million USD in investable assets.

    The report, which is based on a survey that focused on luxury consumers in the United States, United Kingdom, India, United Arab Emirates and China, found that this emerging luxury consumer demographic is confident when it comes to their personal economy and the economy of their respective countries.

    Luxury Consumer Confidence

    “The luxury residential real estate market is ever evolving,” said Philip White, president and chief executive officer at Sotheby’s International Realty Affiliates LLC. “As a global leader in this arena, the Sotheby’s International Realty brand commissioned this research survey to unveil emerging trends with luxury residential real estate consumers around the world. We are always looking to the future and our focus is to keep a pulse on the state of the real estate market and the homebuyers of tomorrow.”

    Consumer Home Purchase Timelines

    The complete Sotheby’s International Realty “Global Affluence: The Emerging Luxury Consumer” report features a breakdown of data by country surveyed as well as supplemental search data from sothebysrealty.com.

    Key findings from the Sotheby’s International Realty “Global Affluence: The Emerging Luxury Consumer” report include:

    • 85% of emerging luxury consumers are confident in the housing market in their respective countries and are ready to purchase a home within the next three years.
    • 93% of emerging luxury consumers are looking to purchase homes with luxury components.
    • Emerging luxury consumers are interested in waterfront, metropolitan and historic homes.

    “The luxury market has been redefined in recent years due in large part to the impact of the new emerging luxury consumer,” said Kevin Thompson, chief marketing officer of Sotheby’s International Realty Affiliates LLC. “These individuals have a luxury sensibility and an affinity for exclusive brands, proving that luxury transcends income levels – it is about quality, uniqueness, and ultimately achieving a certain lifestyle. The Sotheby’s International Realty brand has its eye on the future and is perfectly positioned to unite these extraordinary lives with extraordinary lifestyles.”

    Popular Lifestyle Searches

    The Sotheby’s International Realty network currently has more than 20,000 affiliated independent sales associates located in approximately 850 offices in 66 countries and territories worldwide. In 2016, the brand achieved a record global sales volume of $95 billion USD. Sotheby’s International Realty listings are marketed on sothebysrealty.com global website. In addition to the referral opportunities and widened exposure generated from this source, the firm’s brokers and clients will benefit from an association with the Sotheby’s auction house and worldwide Sotheby’s International Realty marketing programs. Each office is independently owned and operated.


    Now that you’ve read our luxury consumer report, take just a minute to indulge your curiosity and discover what your 30A real estate is worth. It’s an entirely free process that could save you when you decide to sell.

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