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Marketing Luxury Homes In A Secondary-Home Market

Our marketing director, Adam Pfaff, sat down for an interview with Tribus and peeled back the curtain on how we promote luxury properties in a primarily second-home market.

Here’s a snippet:

Eric Stegemann: … So first of all, let’s kick off the softball question here. How’s the market been?

Adam Pfaff: Man, the market’s been, it’s been crazy. And, I know that’s kind of like the standard real estate answer. Everyone just says, “it’s crazy,” but there’s really not a better adjective to use because, you know, our agents are they’re out there hustling, they’re working as hard as they possibly can.

Read or listen to the entire interview here.

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