When we think of Santa Rosa Beach, we imagine white sands, emerald waters, and the call of seagulls above. But recently, Google announced that Santa Rosa Beach has the strongest online business community in Florida. No longer is the beach town just a place for fun in the sun. It’s a place where business is done — whether that be online searchers looking for a hotel or just looking for a day activity before their vacation.
The Method Behind the Score
Google and independent research firm Ipsos MORI analyzed data from all 50 states and broke down the economic impact of each city from Google AdWords, AdSense, and Grants in 2012. Google calculated that for every $1 spent in AdWords, $2 in revenue was made. Their Chief Economist, Hal Varian, created this estimate based on observed cost-per-click activity across a sample of advertisers. A second estimate was formulated, assuming that businesses receive an average of 5 clicks on their search results for every 1 click on their ads.
To learn more about Google economic impact in Santa Rosa Beach, click here.
Working & Living in Santa Rosa Beach, FL
If Google’s estimate isn’t a clear enough sign to Santa Rosa Beach’s vitality, we invite you to visit the area. Experience the laid-back atmosphere of the emerald waters and maybe try your take at stand-up paddle boarding. If you have any questions about the area, feel free to contact us or start exploring local real estate.