In a highly competitive market, Sotheby’s International Realty breaks the mold. It’s being recognized by Ragan & PR Daily’s “Communicators of the Year” Award in the Corporate Communications Team of the Year: 1–15 staff category.
In all matters of luxury real estate, Sotheby’s International Realty strives to be the go-to for coverage. Sotheby’s International Realty is a real estate service for discerning clients, with more than 1,100 offices across 81 countries. The three members of the PR team have crafted a successful strategy to both reach the audience and display clients in the best possible light, working with a strategic press approach to stay on top.
Huge metrics were obtained for celebrity home listings, including 1,290 press mentions for the late Betty White’s two California homes. These mammoth numbers in coverage often result directly in sales for residential listings as the PR team is constantly targeting the appropriate audiences for clients.
Notable media outlets the team has built relationships with include The New York Times, The Wall Street Journal and Bloomberg, among many others. In addition to this work, the team also hosts educational webinars around the brand, advising affiliates on how to connect to the organization’s existing clients and gain more coverage from big names.
Recently, Sotheby’s International Realty launched its first-ever Luxury Outlook thought leadership market report to resounding success. The report, with both its first and second installments, garnered a combined total of more than 1,000 press results with broadcast appearances on CNBC, FOX Business and Yahoo! Finance.
Overall, in 2022, the PR team secured more than 60,300 editorial placements, a year-over-year increase of 29 percent, and a nearly 30 percent hold on share of voice by volume, outpacing its nearest competitor by almost double.
Congratulations to Kristina Helb, Melissa Couch and Rachel Colletta of Sotheby’s International Realty.
