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Partner with Scenic Sotheby’s International Realty

When it’s time to make a change, below are the top 12 reasons you should consider partnering with Scenic Sotheby’s International Realty to take your real estate business to the next level.

Seamless Onboarding Experience

We know change can be uncertain and the timing may never seem right, but we want to assure you that we’ve thought of every detail to make onboarding with us an exciting, stress-free process. A dedicated staff liaison serves as the connection between your business and ours as you work to transition your listings and your sellers, monitoring your progress so you can do what you do best: Help customers buy and sell real estate. Consider it “business as usual,” while benefiting from the best of Scenic Sotheby’s International Realty from day one.

Our Culture of Collaboration

There is no better testament to the strength of our culture of collaboration than the volume of Scenic Sotheby’s International Realty listings sold in-house. Listings sold without ever leaving our brokerage account for more than one-third of our sales volume. We are not in competition with one another; rather, we are able to advance together toward common goals.

A True Partnership

When you affiliate with Scenic Sotheby’s International Realty, you become an investment. Ongoing training opportunities from members of our leadership team help keep you current on the latest marketing tools and trends as well as movements in the market and the real estate industry as a whole. Our COO, Wes Madden, a nationally-recognized speaker who spent nearly a decade of his career leading a real estate sales team ranked Top 50 in the nation, is now focused exclusively on coaching and mentoring you to be the best you can be.

Actionable Business Plans

Because we partner with you in business, we work with you to produce actionable business plans and sales goals — and then help you achieve them. Our lead capture website and multi-voice response system create perfectly-timed conversations with your clients, using already proven marketing strategies. Proprietary tools like our Blueprint Tracker report on key performance indicators like your sales goal pacing and marketing return-on-investment in real time, while company-level digital campaigns reduce your marketing expenses and deliver lead flow superior to costly sources like Zillow.

Elite Agents

We don’t want to be the biggest real estate company – just the best – which is why we’re so discerning about who we partner with. That said, who better to trust than our own agents when it comes to recognizing peers who fit our ideal agent profile and could benefit from our tools and resources? Helping agents – like you – who have already achieved success take their business to the next level is what we’re all about.

Our Support Staff

Our in-house support staff enhance your — and your client’s — experience throughout the real estate journey. A 5-to-1 ratio of agents to staff, our skilled employees and virtual assistants are here to make your life easier. From world-class marketing initiatives to global communication management, we deliver luxury service at all price points. Many agents who make the move to Scenic Sotheby’s International Realty find they don’t need to hire their own assistant; and, those with existing assistants find they are freed up to focus on more sales-related tasks and fewer administrative and marketing projects.

One-Click Marketing Plans

From direct mail to digital to proprietary publications, our dedicated marketing department helps you effortlessly leverage your listings with minimal expense. Niche, our semi-annual magazine, is mailed to targeted recipients and distributed locally. We provide our agents with quarterly market reports, local area guides, global media guides and listing and buyer presentations, each of which can be customized to you and professionally presented. A complete marketing plan for your properties is never more than one mouse click away.

Effortless Email Marketing

Our dedicated marketing department invests countless hours developing content unique to Scenic Sotheby’s International Realty, published to your customized lead capture website and linked to from carefully curated monthly email newsletters. Along with quarterly market report emails, personalized email marketing pieces can be delivered to your contacts across platforms automatically on your behalf – without you ever having to lift a finger.

Leading Media Partnerships

Facebook, Inman and Architectural Digest, along with other leading media voices in the world, actively seek to partner with the Sotheby’s International Realty brand. Opportunities to present our most exemplary listings on the world stage deliver unparalleled exposure for properties right here on the Emerald Coast. This local-to-global media mix puts our agents in front of targeted readers of esteemed publications like The New York Times and The Wall Street Journal.

Industry-Leading Online Presence

Our industry-leading online presence and sophisticated reporting tools combine to deliver measurable results for you and your sellers. While many of our competitors rely solely on the MLS, the Sotheby’s International Realty brand sets the standard for reaching the world’s most authoritative news, lifestyle and financial voices as well as real estate-centric websites with information, high-resolution photography, property videos, and, when available, 3D and Virtual Reality tours. averages more than three million monthly visits — more than half from outside the United States — 40% more than our closest competitor.

Our Global Connections

The Sotheby’s International Realty brand maintains a presence in the world’s most desirable markets with more than 1,000 offices that represent luxury properties across the globe. These markets act as catalysts in generating sales traffic for one another. Our referral network augments the deep personal networks of our 23,000-plus sales associates, enabling you to act as a true global real estate advisor for your customers, with the connections to help them buy and sell with the same level of service virtually anywhere in the world.

Our Iconic Brand

When you choose Scenic Sotheby’s International Realty, you are immediately enveloped in a nearly 300-year legacy of luxury and exclusivity defined by the Sotheby’s name alone. Not long after your affiliation with us, you’ll find your “Sotheby’s International Realty moment,” a moment when you realize an opportunity was afforded to you solely on the virtue of your partnership with our brand. Only one real estate brand gives you that feeling — the feeling that you’ve left the ordinary world and have arrived somewhere exceptional.

Reach out to Wes to schedule a confidential consultation to see if Scenic Sotheby’s International Realty is the right fit for you.

Watch what makes Scenic Sotheby’s International Realty so special.

What our team members have to say about Scenic Sotheby’s International Realty.

Cliff Cohen

Joined January 2018

“There’s so much great content that is being developed on my behalf, and being communicated to my customers, that I never have to touch.”

Penny Jackson

Joined December 2017

“Since joining I’ve really seen an increase in my production. Working with this team has helped because we’re able to sell more listings in house.”

Denise Greene

Joined January 2018

“I joined Scenic Sotheby’s International Realty for the people. I was so impressed with their professionalism and the training that they offered.”

Craig Baranowski

Joined January 2018

“Once I joined I quickly saw how effective the collaboration can be. The amount of deals I do with agents in house has gone up tremendously.”

What Scenic Sotheby’s International Realty can do for your business.

Increased Average Commission

$38,226 Scenic Sotheby’s International Realty

$13,160 Rest of the Market

Increase your average commission by 190%* by affiliating with Scenic Sotheby’s International Realty.

Increased Average Home Sales Price

$1,370,134 Scenic Sotheby’s International Realty

$530,668 Rest of the Market

Increase your average home sales price by 158% by affiliating with Scenic Sotheby’s International Realty.

Increased Average Sales Volume

On average, agents increase their sales volume by more than $4 million in their first year with Scenic Sotheby’s International Realty.

Mandy Cooper

Mandy increased her average sales price by 34.6% within her first year with Scenic Sotheby’s International Realty.

Robin Morrow

Robin increased her sales volume by 45.7% within her first year with Scenic Sotheby’s International Realty and was elected by her peers to our agent leadership council within four months of joining.

Janet Murpy

Janet surpassed her previous year’s sales volume by 46% within her first six months with Scenic Sotheby’s International Realty.

Do you match our ideal agent profile?


At Scenic Sotheby’s International Realty, agents are expected to conduct themselves in accordance with the absolute highest standards of personal integrity and professional ethics. The ideal agent shares concern for the well-being of their company, colleagues, industry peers and customers.


Scenic Sotheby’s International Realty agents project competency through their choice of words, deeds and dress. Their actions, attitudes and attire align with the professional positioning of the Sotheby’s International Realty brand in today’s competitive real estate market. The ideal agent makes a commitment to service, continuing education and esprit de corps.


Today’s competitive real estate market awards success to those who reject mediocrity and elevate the standards of the real estate profession; our ideal agent does just that. Furthermore, our ideal agent does not strive to be everything to everyone; rather, they focus on flourishing within a niche segment of the real estate market that delivers an unparalleled lifestyle, a desirable location or an exceptional value.


Scenic Sotheby’s International Realty encourages its agents to seek balance between their personal and professional lives. The ideal agent makes a connection with the community – through involvement in the arts, their church, local politics, philanthropic organizations or service clubs – and cultivates personal interests that enrich their relationships with family, friends, colleagues and customers.


While our ideal agent is traditionally one with years invested in the real estate industry, the experience an agent creates for their customers is often just as strong an indicator of future success. Our ideal agent provides exceptional customer service and strives to deliver personalized attention deserving of their elite customers. They plan for success by following an established business plan.


Our ideal agent thrives in a team environment, openly sharing ideas and listening to those of others. They are considerate of their colleagues and cooperate with them when prospecting overlapping areas of the market. The ideal agent has no room for animosity, and always conducts business in a dignified manner.

Agent Attributes

The ideal agent is:

  • a team player
  • proactive
  • a leader
  • self-disciplined
  • driven by a love for the business
  • client-focused
  • highly-ethical
  • highly-personal
  • highly-professional
  • strongly-motivated
  • willing to learn
  • willing to share

Our Mission

Scenic Sotheby’s International Realty is known for its expansive global network, local leadership and accomplished agents who are committed to responsibly delivering innovative solutions for their customers.

Our Vision

To continue to pioneer new, innovative strategies that yield the greatest prosperity for our customers, company, agents and community.

Core Values

  • We are responsible for our choices.
  • We seek wisdom.
  • We are a company of action.
  • We have a decided heart.
  • We choose to be happy.
  • We learn to forgive.
  • We persist without exception.

Our core values are derived from the seven decisions that determine personal success, written about by Andy Andrews in his book, “The Traveler’s Gift.” The book is required reading for all Scenic Sotheby’s International Realty team members!

Are you a marketing or administrative professional interested in joining our support team?

*Earnings based on average home sales prices before royalty and commission split.