Partner with Scenic Sotheby’s International Realty
When it’s time to make a change, below are the top 12 reasons you should consider partnering with Scenic Sotheby’s International Realty to take your real estate business to the next level.
Our Iconic Brand
When you choose Scenic Sotheby’s International Realty, you are immediately associated with a nearly 300-year legacy of luxury and exclusivity defined by the name “Sotheby’s.” Not long after you partner with us, you’ll discover your “Sotheby’s International Realty moment,” – a moment you realize a door was opened for you simply by virtue of your association with our brand. Only one real estate brand gives you the feeling you’ve left the ordinary world and arrived somewhere exceptional. Like no other real estate brand, Sotheby’s International Realty resonates with consumers who refuse to compromise on the experience, because – quite simply – nothing compares.
Elite Agents
We don’t want to be the biggest real estate company – just the best – which is why we’re so discerning about who we partner with. That said, who better to trust than our own agents when it comes to recognizing peers who fit our ideal agent profile and could benefit from our tools and resources? Helping agents like you – who have already achieved success – take their business to the next level is what we’re all about.
Our Culture of Collaboration
There is no better testament to the strength of our culture of collaboration than the volume of Scenic Sotheby’s International Realty listings sold in-house. Listings sold without ever leaving our brokerage account for more than one-third of our sales volume. We are not in competition with one another; rather, we are able to advance together toward common goals.
Our Global Connections
The Sotheby’s International Realty brand maintains a presence in the world’s most desirable markets with more than 1,000 offices that represent luxury properties across the globe. These markets act as catalysts in generating sales traffic for one another. Our referral network augments the deep personal networks of our 25,000-plus sales associates, enabling you to act as a true global real estate advisor for your customers, with the connections to help them buy and sell with the same level of service virtually anywhere in the world.
Leading Media Partnerships
Facebook, Inman and Architectural Digest, along with other leading media voices the world over, actively seek to partner with the Sotheby’s International Realty brand. Opportunities to present our most exemplary listings on the world stage deliver unparalleled exposure for properties right here on the Emerald Coast. This local-to-global media mix puts our agents in front of targeted readers of esteemed publications like The New York Times and The Wall Street Journal.
Industry-Leading Online Presence
Our industry-leading online presence and sophisticated reporting tools combine to deliver measurable results for you and your sellers. While many of our competitors rely solely on the MLS, the Sotheby’s International Realty brand sets the standard for reaching the world’s most authoritative news, lifestyle and financial voices as well as real estate-centric websites with information, high-resolution photography, property videos, and when available, 3D and Virtual Reality tours. SothebysRealty.com averages nearly four million monthly visits – more than half from outside the United States.
One-Click Marketing Plans
Our dedicated marketing department has curated a collection of multimedia property marketing plans that objectively deliver results for listings at all price points. These plans are never more than one mouse click away and can be executed in at most 72 hours from receipt of professional photography and completion of the property description, prepared by our professional in-house journalist at each plan level. Each plan is presented in its own brochure that can be paired with our listing presentation materials in both professional print and digital formats. Even when presenting our company-included “Scenic” plan, rest assured our baseline marketing is superior to our competitors’ top line.
A True Partnership
When you affiliate with Scenic Sotheby’s International Realty, we invest in the development of your personal business. A nationally-recognized speaker who spent a decade leading a real estate team ranked Top 50 in the nation, our COO Wes Madden will work with you to establish actionable business plans and sales goals – and then provide the ongoing training needed to achieve them. Proprietary tools like our “Blueprint Tracker” report on key performance indicators like your sales goal pacing and marketing return-on-investment in real time. Because we partner with you in business, we help keep you current on the latest tools and trends, as well as movements in the market and industry in general to set you up for success.
Effortless Auto-Flow Marketing
Our dedicated marketing department invests countless hours developing content unique to Scenic Sotheby’s International Realty, featured on your customized lead capture website, linked to from carefully curated email marketing pieces, and presented in exclusive publications such as Niche, Scenic Life and our quarterly market reports. This personalized content can be delivered to your contacts across multiple mediums – including social media – automatically on your behalf, without you ever having to lift a finger.
Our Support Staff
Our in-house support staff enhances your every real estate experience. Skilled employees and virtual assistants are here to make your life easier. From world-class marketing initiatives to global communication management, we deliver luxury service for all price points and production levels. Many agents who make the move to Scenic Sotheby’s International Realty find they don’t need to hire their own assistant. Those with existing assistants find they are freed up to focus on more sales-related tasks and fewer administrative and marketing projects.
Seamless Onboarding Experience
We know change can be uncertain and the timing may never seem right, but we want to assure you that we’ve thought of every detail to make onboarding with us an exciting, stress-free process. Our director of operations and 16-year company veteran Will Maberry serves as your dedicated onboarding liaison. Using a tried-and-true system, Will manages the myriad facets of your transition, from migrating email and contacts to providing step-by-step systems and process training, so you can do what you do best: Help customers buy and sell real estate. Consider it “business as usual,” while benefiting from the best of Scenic Sotheby’s International Realty from day one.
Group Health Coverage Plans
At Scenic Sotheby’s International Realty, we consider ourselves family. Our ultimate goal is for our team members to make more time for what matters most – their families – by leveraging our systems and tools to become more effective salespeople. One more way we take care of our family is by providing something few brokerages in North America do – group health coverage plans. Many of our current team members are saving thousands of dollars each year for what is in many cases superior coverage encompassing medical, dental, vision, life and accident.
Reach out to see if Scenic Sotheby’s International Realty is the right fit for you.
Call (850) 231-6052 and select option 3.
Watch what makes Scenic Sotheby’s International Realty so special.
What our team members have to say about Scenic Sotheby’s International Realty.
Cliff Cohen
Joined January 2018
“There’s so much great content that is being developed on my behalf, and being communicated to my customers, that I never have to touch.”
Penny Jackson
Joined December 2017
“Since joining I’ve really seen an increase in my production. Working with this team has helped because we’re able to sell more listings in house.”
Denise Greene
Joined January 2018
“I joined Scenic Sotheby’s International Realty for the people. I was so impressed with their professionalism and the training that they offered.”
Craig Baranowski
Joined January 2018
“Once I joined I quickly saw how effective the collaboration can be. The amount of deals I do with agents in house has gone up tremendously.”
What Scenic Sotheby’s International Realty can do for your business.
Increased Average Commission
$46,693 Scenic Sotheby’s International Realty
$16,687 Rest of the Market
Increase your average commission by 180% by affiliating with Scenic Sotheby’s International Realty.*
Earnings based on average home sales prices before royalty and commission split.
Increased Average Home Sales Price
$1,831,134 Scenic Sotheby’s International Realty
$667,495 Rest of the Market
Increase your average home sales price by 174% by affiliating with Scenic Sotheby’s International Realty.*
Increased Average Sales Volume
On average, agents increase their sales volume by nearly $9 million in their first year with Scenic Sotheby’s International Realty.**
Leslie & David Miller increased their sales volume by 83% within their first year with Scenic Sotheby’s International Realty, and increased their average sales price by 32%.**
Heather increased her sales volume by 550% within her first year with Scenic Sotheby’s International Realty.**
Janet increased her sales volume by 176% within her first year with Scenic Sotheby’s International Realty. Janet was elected by her peers to the Agent Leadership Council in her first year and re-elected the following year.**
* Data provided by BrokerMetrics and sourced from the Emerald Coast Association of Realtors Multiple Listing Service, January 1, 2021 through December 31, 2021.
** Data provided by Trendgraphix and sourced from the Emerald Coast Association of Realtors Multiple Listing Service, January 1, 2021 through December 31, 2021.
Do you match our ideal agent profile?
Ethics
At Scenic Sotheby’s International Realty, agents are expected to conduct themselves in accordance with the absolute highest standards of personal integrity and professional ethics. The ideal agent shares concern for the well-being of their company, colleagues, industry peers and customers.
Professionalism
Scenic Sotheby’s International Realty agents project competency through their choice of words, deeds and dress. Their actions, attitudes and attire align with the professional positioning of the Sotheby’s International Realty brand in today’s competitive real estate market. The ideal agent makes a commitment to service, continuing education and esprit de corps.
Productivity
Today’s competitive real estate market awards success to those who reject mediocrity and elevate the standards of the real estate profession; our ideal agent does just that. Furthermore, our ideal agent does not strive to be everything to everyone; rather, they focus on flourishing within a niche segment of the real estate market that delivers an unparalleled lifestyle, a desirable location or an exceptional value.
Balance
Scenic Sotheby’s International Realty encourages its agents to seek balance between their personal and professional lives. The ideal agent makes a connection with the community – through involvement in the arts, their church, local politics, philanthropic organizations or service clubs – and cultivates personal interests that enrich their relationships with family, friends, colleagues and customers.
Experience
While our ideal agent is traditionally one with years invested in the real estate industry, the experience an agent creates for their customers is often just as strong an indicator of future success. Our ideal agent provides exceptional customer service and strives to deliver personalized attention deserving of their elite customers. They plan for success by following an established business plan.
Collaboration
Our ideal agent thrives in a team environment, openly sharing ideas and listening to those of others. They are considerate of their colleagues and cooperate with them when prospecting overlapping areas of the market. The ideal agent has no room for animosity, and always conducts business in a dignified manner.
Agent Attributes
The ideal agent is:
- a team player
- proactive
- a leader
- self-disciplined
- driven by a love for the business
- client-focused
- highly-ethical
- highly-personal
- highly-professional
- strongly-motivated
- willing to learn
- willing to share
Our Mission
Scenic Sotheby’s International Realty is known for its expansive global network, local leadership and accomplished agents who are committed to responsibly delivering innovative solutions for their customers.
Our Vision
To continue to pioneer new, innovative strategies that yield the greatest prosperity for our customers, company, agents and community.
Core Values
- We are responsible for our choices.
- We seek wisdom.
- We are a company of action.
- We have a decided heart.
- We choose to be happy.
- We learn to forgive.
- We persist without exception.
Our core values are derived from the seven decisions that determine personal success, written about by Andy Andrews in his book, “The Traveler’s Gift.” The book is required reading for all Scenic Sotheby’s International Realty team members!