The Sotheby’s International Realty® brand equips us with the means to deliver the most exposure for the properties we sell – regardless of price – so our sellers can expect more for their property. When the time comes to move up or move on, below are the top 10 reasons you should consider selling with Scenic Sotheby’s International Realty.
Sotheby’s has invested nearly 300 years in transforming a tradition of service into a brand whose name represents luxury around the globe. Known for curating the world’s most precious possessions, the same care and expertise are given to you when you list with us.
We maintain the highest standards for affiliating with agents. Our agents rank in the top 10 in the U.S. for average agent productivity and garner sales prices 138% greater than average from Destin to Rosemary Beach. For this reason, we are the undisputed market leader — for seven consecutive years.
Network referrals account for more than $300 million of our business. Our in-house referral department interfaces with 26,000 agents in the world’s most desirable destinations. Along with dedicated representatives at 90 Sotheby’s auction house locations, our network generates more than $5.2 billion in annual referral volume.
There is no greater testament to our collaborative culture than the number of listings we sell in-house. Weekly meetings allow for promoting and matching buyers to new properties, often before they hit the market. These transactions account for one-third of our annual sales volume, more than any other local brokerage.
We boast the #1 luxury real estate website in the world – sothebysrealty.com. On average, the Webby Award-winning site generates more than four million monthly visits and more than 14.8 million page views. Our brand connects with more than one million followers on social networks, including YouTube, the most-viewed and most-subscribed-to real estate channel.
Our print advertising reflects our brand’s emphasis on artistic appreciation and a modern approach to marketing the finest properties. Niche – our exclusive publication – is mailed to targeted consumers and distributed in the area. Quarterly Market Reports keep customers current on market conditions.
While many of our competitors rely solely on the MLS to distribute their listings to a few sites, our brand sets the standard for reaching the world’s most authoritative news, lifestyle and financial channels. We share information and media for all our listings with results quantified using various analytics tools, delivered directly to you.
Our marketing department deploys industry-leading email marketing that drives traffic to our listings and editorial content, with engagement three times the average. Like clockwork, these are delivered to our 130,000-plus database, highlighting featured properties, significant sales, local events and more – driving traffic to scenicsir.com.
Sotheby’s International Realty reaches more consumers than any other brand. The most respected media voices in the world choose to partner with us, from The New York Times to Architectural Digest.
Our versatile support staff enhances the customer experience throughout the real estate journey. Expertly producing and executing world-class marketing initiatives and coordinating communication with clients wherever they are, our staff delivers luxury service at all price points.