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Advertising Solutions for All Businesses

With options starting at $750, Scenic Sotheby’s International Realty’s Industry and Lifestyle Partner Programs offer versatile advertising solutions for companies operating businesses ancillary to the real estate industry, as well as those that reflect the lifestyle of northwest Florida.

Our Industry Partner and Lifestyle Partner Programs include ads in Scenic Sotheby’s International Realty’s semi-annual publication, Niche magazine.

Since 2005, Niche has showcased the best in northwest Florida real estate and lifestyle. A distribution strategy that combines targeted print and digital approaches delivers intriguing original content to owners of luxury property along Scenic Highway 30A from Destin to Rosemary Beach, as well as to our ever-growing audience of luxury real estate intenders.

Lifestyle Highlights for Fall 2020

  • From the Porch: This ongoing editorial series focuses on the home design and construction journeys of local homeowners. In this issue, we feature an interview with world-renowned architect Bobby McAlpine.
  • Fashion: We feature handcrafted artisan clothing designer Mary Ellen DiMauro. DiMauro sews all of her own pieces and operates a boutique located at The Hub in Prominence.
  • Art: We feature up and coming J. Leon Gallery + Studio, a new fine arts experience opening in Destin.
  • Outdoors: We feature ways to recreate that take advantage of the natural wonders found in our backyard, to include state parks, coastal dune lakes and the Gulf of Mexico. A representative from the Walton TDC and the owner of YOLO Board, Jeff Archer, participate.
  • Design: We feature a collection of fabrics made for beachside living with insight from local interior designers like Urban Grace Interiors and Design & Dwell Homes.

Print Distribution

More than 20,000 copies of Niche magazine are printed each issue and distributed via the following channels.

  • Direct mail to owners of luxury property in Destin and along 30A in communities that include Alys Beach, Rosemary Beach, Seaside, WaterColor and WaterSound Beach.*
  • Direct mail to more than 650 Sotheby’s International Realty affiliate offices in more than 150 domestic markets.
  • Targeted placement on racks in select businesses, boutiques and restaurants, as well as targeted drops to personal services and healthcare waiting rooms in Destin and along 30A.*

*A comprehensive list can be provided upon request.

Digital Distribution

The online edition of Niche magazine, hosted at NicheMagOnline.com, is distributed via the following channels:

  • Email to an ever-growing audience of luxury real estate intenders, numbering in excess of 100,000.
  • ScenicSIR.com, which logs an average of 620,000 user sessions per month.
  • Social media posts to a combined audience of more than 17,000 followers.
  • Email to an audience of more than 9,000 VIE magazine newsletter subscribers.
  • Banner advertising on VIEZine.com.
  • Social media posts to VIE magazine Facebook and Instagram followers.

Through an exclusive partnership, VIE magazine curates 20 pages from Niche magazine to feature in a special insertion of its November issue that includes a prompt to view the complete online edition by scanning a QR code or visiting NicheMagOnline.com. The insertion appears in 27,000 printed copies distributed throughout the Southeast.

Industry Partner Advertising Solutions

  • Half Page: Includes a half-page ad in Niche magazine and a post to Scenic Sotheby’s International Realty’s internal Facebook group of 80+ members. $750
  • Full Page: Includes a full-page ad in Niche magazine and a post to Scenic Sotheby’s International Realty’s internal Facebook group of 80+ members. $1,500
  • Page 2: Includes a full-page ad on Page 2 of Niche magazine, a recorded 5-minute pitch at a Scenic Sotheby’s International Realty sales meeting, plus a post to its internal Facebook group that includes the recorded pitch. $1,750**
  • Page 3: Includes a full-page ad on Page 3 of Niche magazine, a recorded 5-minute pitch at a Scenic Sotheby’s International Realty sales meeting, plus a post to its internal Facebook group that includes the recorded pitch. $1,750**
  • Inside Back Cover: Includes a full-page ad on Inside Back Cover of Niche magazine, a recorded 5-minute pitch at a Scenic Sotheby’s International Realty sales meeting, plus a post to its internal Facebook group that includes the recorded pitch. $1,750**
  • Inside Front Cover: Includes a full-page ad on Inside Front Cover of Niche magazine, a recorded 15-minute presentation at a Scenic Sotheby’s International Realty sales meeting, plus a post to its internal Facebook group that includes the recorded presentation. $2,000**
  • Page 1: Includes a full-page ad on Page 1 of Niche magazine, a recorded 15-minute presentation at a Scenic Sotheby’s International Realty sales meeting, plus a post to its internal Facebook group that includes the recorded presentation. $2,000**
  • Back Cover: Includes an ad on Back Cover of Niche magazine, a recorded 15-minute presentation at a Scenic Sotheby’s International Realty sales meeting, plus a post to its internal Facebook group that includes the recorded presentation. $2,000**

**Limit 1. Existing partners have first right of refusal at renewal. Waiting lists are available.

Multi-page discounts are available.

Lifestyle Partner Advertising Solutions

  • Half Page: Includes a half-page ad in Niche magazine, a business highlight on the ScenicSIR.com blog plus 2 promoted social media posts. $1,000
  • Full Page: Includes a full-page ad in Niche magazine, a business highlight on the ScenicSIR.com blog, 2 promoted social media posts plus 3 social media stories. $2,000

Your blog post on ScenicSIR.com includes an interview with a professional journalist, professional writing and links to your company website.

Your social media posts will include links to your blog post on ScenicSIR.com and be promoted on the Scenic Sotheby’s International Realty Facebook and Instagram pages to our combined audience of more than 17,000 followers. You may reserve specific dates during the 6-month distribution period of the issue advertised in.

Each of your social media stories may contain up to 5 images or videos. You may reserve specific dates during the 6-month distribution period of the issue advertised in.

Multi-page discounts are available.

Production Schedule

  • July 2: Ad Sales Close
  • July 23: Ad Artwork Due***
  • September 18: Magazine to Press
  • September 24: Online Edition Released
  • September 28: Direct Mail Drop
  • October 5: Racks Filled

***Design services can be provided for an additional fee.

Calendar, availability and distribution are subject to change without notice based on strategic opportunities, as well as reader and market needs.