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Advertise Your Business in Niche

Niche magazine is the semiannual publication of Scenic Sotheby’s International Realty. Since 2005, Niche has showcased the best in northwest Florida real estate and lifestyle. A distribution strategy that combines targeted print and digital approaches delivers intriguing original content to owners of luxury property along Scenic Highway 30A from Destin to Rosemary Beach, as well as to our ever-growing audience of luxury real estate intenders.

Lifestyle Highlights for Spring 2022

  • From the Porch: An inside glimpse of the design-build journey of one family at the beach. We discuss their home and their favorite aspects of life on Scenic Highway 30A.
  • History: We’re accustomed to military air traffic in the area but did you know there are military bunkers underground as well? We explore a natural wonderland with a hidden secret.
  • Art: Art takes many forms from painting to sand sculptures but … plants? We chat with a local entrepreneur about her vision for creating a world of art with a particularly green spin.
  • Food: Chocolate is a language we all understand and one local chocolatier is more than just sweets. The very recipe for the business we’re profiling is equal parts resilience and ingenuity.
  • Finance: If you’ve bought a house, you’ve worked with a mortgage loan specialist. These particular specialists make the process a bit more personal — serving, supporting and educating.
  • Outdoors: There’s nothing like our beaches unless you like a little off-the-beaten-path action. We explore everything from hikes to bikes in the other natural wonders of our area.

Print Distribution

More than 20,000 copies of Niche magazine are printed each issue and distributed via the following channels.

  • Direct mail to owners of luxury property in Destin and along 30A in communities that include Alys Beach, Rosemary Beach, Seaside, WaterColor and WaterSound Beach.
  • Direct mail to more than 650 Sotheby’s International Realty affiliate offices in more than 150 domestic markets.
  • Targeted placement on racks in select businesses, boutiques and restaurants, as well as targeted drops to personal services and healthcare waiting rooms in Destin and along 30A.

Digital Distribution

The online edition of Niche magazine, hosted at NicheMagOnline.com, is distributed via the following channels:

  • Email to an ever-growing audience of luxury real estate intenders, numbering in excess of 130,000.
  • ScenicSIR.com, which logs more than one million user sessions per year.
  • Social media, engaging roughly 160,000 people on Facebook and Instagram.

Industry Partner Advertising Solutions

The Industry Partner Program is a versatile advertising solution for companies operating businesses ancillary to the real estate industry.

Standard Placement

Half Page Ad

$950

Full Page Ad

$1,900

Each Standard Placement ad includes a post to the internal Scenic Sotheby’s International Realty Facebook group of more than 80 members.

Exclusive Placement

Full Page Ad on Page 2

$2,250

Full Page Ad on Page 3

$2,250

Full Page Ad on Inside Back Cover

$2,250

Full Page Ad on Inside Front Cover

$2,250

Full Page Ad on Page 1

$2,750

Ad on Back Cover

$2,750

Each Exclusive Placement ad Includes a five-minute presentation at a Scenic Sotheby’s International Realty sales meeting, as well as a post to the internal Scenic Sotheby’s International Realty Facebook group of more than 80 members, to include a recording of the presentation. Existing partners have first right of refusal at renewal. A waiting list is available.


Lifestyle Partner Advertising Solutions

The Lifestyle Partner Program is a versatile advertising solution for companies operating businesses that reflect the lifestyle of northwest Florida.

Half Page Ad

Includes a Business Beacon on the ScenicSIR.com blog, plus two promoted posts on our Facebook and Instagram accounts.

$1,450

Full Page Ad

Includes a Business Beacon on the ScenicSIR.com blog plus two promoted social media posts and three social media stories.

$2,900

Your Business Beacon on ScenicSIR.com includes an interview with a professional journalist, professional writing and links to your company website.

Your social media posts will include links to your Business Beacon on ScenicSIR.com and be promoted on our Facebook and Instagram pages. You may reserve specific dates during the six-month distribution period of the issue advertised in.

Each of your social media stories may contain up to five images or videos. You may reserve specific dates during the six-month distribution period of the issue advertised in.

Multi-page discounts are available. Design services can be provided for an additional fee. Calendar, availability and distribution are subject to change without notice based on strategic opportunities, as well as reader and market needs.