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Submit Your Property for Niche

If your plans this season include selling your 30A, Destin or Panama City Beach property, we invite you to have a conversation with us about your options in advance of our upcoming issue of Niche magazine.

Niche magazine is the semi-annual publication of Scenic Sotheby’s International Realty.

Since 2005, Niche has showcased the best in northwest Florida real estate and lifestyle. A distribution strategy that combines targeted print and digital approaches delivers intriguing original content to owners of luxury property along Scenic Highway 30A from Destin to Rosemary Beach, as well as to our ever-growing audience of luxury real estate intenders.

List by August 13, 2020

Properties listed with Scenic Sotheby’s International Realty by August 13 are eligible to be included in our Fall issue which we begin distributing October 5.

Fall Lifestyle Highlights

  • From the Porch: This ongoing editorial series focuses on the home design and construction journeys of local homeowners. In this issue, we feature an interview with world-renowned architect Bobby McAlpine.
  • Fashion: We feature handcrafted artisan clothing designer Mary Ellen DiMauro. DiMauro sews all of her own pieces and operates a boutique located at The Hub in Prominence.
  • Art: We feature up and coming J. Leon Gallery + Studio, a new fine arts experience opening in Destin.
  • Outdoors: We feature ways to recreate that take advantage of the natural wonders found in our backyard, to include state parks, coastal dune lakes and the Gulf of Mexico. A representative from the Walton TDC and the owner of YOLO Board, Jeff Archer, participate.
  • Design: We feature a collection of fabrics made for beachside living with insight from local interior designers like Urban Grace Interiors and Design & Dwell Homes.

Print Distribution

More than 20,000 copies of Niche magazine are printed each issue and distributed via the following channels:
  • Direct mail to owners of luxury property in Destin and along 30A in communities that include Alys Beach, Rosemary Beach, Seaside, WaterColor and WaterSound Beach.
  • Direct mail to more than 650 Sotheby’s International Realty affiliate offices in more than 150 domestic markets.
  • Targeted placement on racks in select businesses, boutiques and restaurants, as well as targeted drops to personal services and healthcare waiting rooms in Destin and along 30A.

Digital Distribution

The online edition of Niche magazine is distributed via the following channels:
  • Email to an ever-growing audience of luxury real estate intenders, numbering in excess of 100,000.
  •, which logs an average of 620,000 user sessions per month.
  • Social media posts to a combined audience of more than 17,000 followers.
  • Email to an audience of more than 9,000 VIE magazine newsletter subscribers.
  • Banner advertising on
  • Social media posts to VIE magazine Facebook and Instagram followers.
Through an exclusive partnership, VIE magazine curates 20 pages from Niche magazine to feature in a special insertion that includes a prompt to view the complete online edition. The insertion appears in 27,000 printed copies distributed throughout the Southeast.