Sell your property in northwest Florida.
The Sotheby’s International Realty® brand equips us with the means to deliver the most exposure for the properties we sell – regardless of price – so our sellers can expect more for their property. When the time comes to move up or move on, below are the top 10 reasons you should consider selling with Scenic Sotheby’s International Realty.
The Sotheby’s International Realty Brand
Sotheby’s has invested more than 275 years in transforming a tradition of service into a brand whose trusted name has come to represent luxury around the world. Our name alone opens the most prestigious doors, creating opportunities and connecting affluent sellers and buyers worldwide. Known for curating the world’s most precious possessions, the same care and expertise is given to your property when you list with us.
We maintain the absolute highest standards for affiliating with agents. Based on individual sales volume, our brand boasts 46 of the top 250 agents in the nation – more than any other – one of whom is here at Scenic Sotheby’s International Realty. On average, our agents are five times more productive and achieve sales prices 139% greater than average from Destin to Rosemary Beach. For this reason, we are the undisputed market leader.
The Sotheby’s International Realty Network
Network referrals account for 20% of our business. Our in-house referral department interfaces with 23,000 Sotheby’s International Realty agents in the world’s most desirable destinations, including 72 countries and territories. Along with dedicated representatives at 90 Sotheby’s auction house locations, our network generated more than $2.25 billion in value.
Sotheby’s International Realty reaches more consumers than any other brand. The most respected media voices in the world choose to partner with us: The New York Times, Facebook, The Wall Street Journal, Apple, Architectural Digest, Bloomberg and more. Leveraging these partnerships and showcasing our exquisite properties, the Sotheby’s International Realty media plan reaches potential buyers with the same clear message: Visit sothebysrealty.com.
Industry Leading Online Presence
Our brand has the #1 luxury real estate website in the world – sothebysrealty.com. On average, the site generates 3 million monthly visits, more than half of which originate from outside the U.S., and more than 10.6 million page views. Our brand connects with more than 500,000 followers across multiple social networks, including YouTube, where we are the most -viewed and most-subscribed-to real estate channel. Our exclusive relationship with Facebook creates dynamic marketing opportunities other companies simply cannot offer.
From postcards and brochures to ads and proprietary publications, our print advertising reflects our brand’s emphasis on quality, artistic appreciation, and our modern approach to marketing the finest properties along the Emerald Coast. Niche – the exclusive, biannual publication of Scenic Sotheby’s International Realty – is mailed to more than 10,000 targeted real estate consumers with an additional 10,000 copies distributed in the area. In addition, our quarterly Market Report keeps customers up to date on market conditions.
While many of our competitors rely solely on the Multiple Listing Service to send their listings to a few distribution sites, the Sotheby’s International Realty brand sets the standard for reaching the world’s most authoritative news, lifestyle and financial channels as well as real estate-centric websites. We share information, high-resolution photography, property videos and, when available, 3D and virtual reality video for all our listings. Results are quantified using various analytics tools, including regular reports delivered directly to you.
Masterfully curated on a monthly basis for our buyers, our marketing department deploys industry leading email marketing that drives traffic to our listings, editorial content and area events. Like clockwork, these are delivered to our company’s 100,000-plus customer contacts, highlighting featured listings, significant sales, local events, and more – driving traffic to scenicsir.com and our catalog of properties. Our messaging, including regular newsletters, Niche and Market Reports, garners customer engagement three times the industry average.
Culture of Collaboration
There is no greater testament to our collaborative culture than the number of listings our agents sell in- house. Weekly sales meetings provide opportunities for promoting and matching buyers to new properties, many times before they ever hit the market. These in-house transactions account for one-third of our annual sales volume, more than any other local brokerage.
Our in-house marketing and support teams enhance the customer experience throughout the real estate journey. Expertly producing and executing world-class marketing initiatives tailored to our sellers’ properties, our staff delivers a level of luxury service at all price points. The support staff coordinates and facilitates communication and virtual meeting spaces so our agents can serve our clients anywhere around the globe.
Sotheby’s International Realty Property Journey
When a listing is marketed through the Sotheby’s International Realty® network it immediately begins a journey to worldwide exposure.